California Consumer Privacy Act

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Big Change Coming to Websites New Year's Day

 

Many firms that collect user data may extend these protections of CCPA to all, not just residents of California, simply because it's easier. However, will people be willing to supply the information required to prove who they are in order to opt-out of information gathering?

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But there are catches galore. The law -- formally known as the California Consumer Privacy Act, or CCPA -- seems likely to draw legal challenges, some of which could raise constitutional objections over its broad scope. It's also filled with exceptions that could turn some seemingly broad protections into coarse sieves, and affects only information collected by business, not government. For instance, if you're alarmed after examining the data that Lyft holds on you, you can ask the company to delete it. Which it will legally have to do -- unless it claims some information meets one of the law's many exceptions, among them provisions that allow companies to continue holding information needed to finish a transaction or to keep it in a way you'd "reasonably expect" them to. "It's more of a 'right to request and hope for deletion,'" says Joseph Jerome, a policy director at privacy group Common Sense Media/Kids Action.

 

How Tech Companies Could Skirt California's Strict New Privacy Law