Posted 20 July 2012 - 03:21 AM
Hello,
Speaking as someone who works in the industry (but as a competitor to F-Secure, and Microsoft, too, for that matter), I can tell you that we blog about things when we come across something that is novel, either because of it's scope (millions of PC's affected, millions of dollars stolen, etc.) or because it does something interesting, technology-wise. In this case, I think the F-Secure blogger came across a rarely-seen multi-platform attack and decided to blog about it because that was the interesting part, not because of scale in terms of affected users.
Anti-malware companies regularly blog about low-volume threats because they may be interesting for technical reasons (making use of a new exploit, interesting social engineering aspects, etc.) , or have a high-impact in other areas (e.g., targeting a specific market sector, industrial espionage, hactivism, etc.).
I think F-Secure did a good job of coverage on the threat. Not all threats are going to be for Microsoft Windows and as other operating systems gain traction on the desktop and in the server rack, you're probably going to be reading about attacks on them.
Regards,
Aryeh Goretsky
Dexter is a good dog.
Aryeh Goretsky
Microsoft MVP Windows Expert - ITPro
My blog.