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Microsoft Apologizes After Botched Windows Phone Challenge


abarbarian

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In its retail stores, Microsoft has been running a "Smoked by Windows Phone" campaign, in which participants are challenged to use their existing smartphones to try to beat Windows Phone in basic tasks. For example, users are asked to send text messages to their spouses, look up the weather, or find highly-rated local restaurants.

 

In most stores, Microsoft was offering $100 to users who could beat Windows Phone. But Microsoft upped the stakes at its Santa Clara location by offering a special edition laptop valued at over $1,000. That's where Skatter Tech's Sahas Katta decided to take up Microsoft's challenge.

 

https://www.pcworld.com/article/252588/micr..._challenge.html

 

It should be no surprise that Microsoft was stacking the odds in its favor. "Smoked by Windows Phone" is a marketing campaign, not an honest assessment of one platform's advantages against the competition. But as long as Microsoft was coaching store employees on how not to get beaten, it could have also taught them how to gracefully accept defeat.

 

So it looks like MS still do not have a decent business ethic then :rolleyes: no surprise there then. :whistling:

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