I appear to be slightly obsessed with ARKit. You see, what Apple has unleashed with this new augmented reality (AR) platform is an opportunity for developers of all stripes to get really creative with what these technologies may actually mean.
More than Pokemon
Think about reactions shortly after WWDC in June. Adam Fingerman, Chief Experience Officer at ArcTouch, noted the platform's potential: “With App Store distribution and in-app purchases, it’s a much more attractive platform for brands and businesses looking to create augmented experiences.”
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